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Murder is the fruit of aimless ambition.

"Who Killed The Fool?" is a tarot card murder mystery presented as a paper sample book with interactive pop-up folds.

 

As the reader progresses through the book, they encounter various tarot card personalities in an attempt to uncover who murdered The Fool card.

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Challenge

Design and produce an interactive paper booklet using folds and special dye cuts to elevate an innovative concept.

Solution

Graphically bold illustrations and pop-up folds maintain interest while still connecting to the tarot theme. A texturized brush effect and use of roughened paper further push the connection to these cards. Expressive typography conveys the personality of the card characters; excessive body copy is intentionally avoided.

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Key to any printed work is the implementation of narrative. This motivates the reader to continue turning pages and unifies the work conceptually.

 

When writing each character's dialogue, I ensured that they provided a reason as for why the reader should investigate the following character. Without this storytelling structure, the book would feel flimsy.

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