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2 + 2 = 5

"Virtue is Vice" is a typographic exploration between the conflicting design philosophies of the optimistic Gui Bonsiepe and the totalitarian mentality of George Orwell's 1984.

The ultimate message is that design can be used to enlighten or obscure, to educate the public or imprison through misinformation.

This project was recognized in the International Graphis New Talent 2021 contest.

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Challenge

Design, produce, and bind a 52-page book that combines two seemingly unrelated texts using typography.

Solution

As Bonsiepe describes his virtues of design, quotes from 1984 brashly interrupt the rhythm of the discussion, always set in full caps against stark white. Variance in type size and weight keeps the spreads lively and aids readability.

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Bonsiepe demonstrates the positives of fierce intelligence and design, whereas 1984 illustrates what happens when these intellectual virtues are intentionally misused.In the world of 1984, Bonsiepe's virtues are therefore repurposed into vices, fitting into the oxymoron-mantra: War is Peace, Freedom is Slavery, Ignorance is Strength...

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