Creative. Dynamic. Fragile.
"Something Worth Saving" is an infographic campaign promoting Alzheimer's awareness, bringing attention to the scope and severity of this pressing issue.
Challenge
Design and animate a short motion infographic about a pressing social cause, complete with a call-to-action.
Solution
Stark contrast and bold type call attention while the repetition of ink effects calls to mind both humanity and distortion. Statistics were key when storyboarding this animation, and I worked to smoothly transition from one scene to the next without losing impact.
I applied the visual standards of the motion animation to a poster design, emphasizing the emotional impact of the distorted ink effect and keeping with the same tagline. Ultimately this elevates my message by bridging different mediums.
