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Creative. Dynamic. Fragile.

"Something Worth Saving" is an infographic campaign promoting Alzheimer's awareness, bringing attention to the scope and severity of this pressing issue.

Challenge

Design and animate a short motion infographic about a pressing social cause, complete with a call-to-action.

Solution

Stark contrast and bold type call attention while the repetition of ink effects calls to mind both humanity and distortion. Statistics were key when storyboarding this animation, and I worked to smoothly transition from one scene to the next without losing impact.

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I applied the visual standards of the motion animation to a poster design, emphasizing the emotional impact of the distorted ink effect and keeping with the same tagline. Ultimately this elevates my message by bridging different mediums.

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