The Fiercest Critic

"In Your Own Head" is an expressive motion animation piece that illustrates the experience of a creative block at the hands of one's worst critic: themselves.

This feeling of self-judgement is expressed without any type or spoken words in an effort to achieve impact solely through dynamic composition.

Challenge

Storyboard and animate a conceptual motion graphic piece that conveys an atmosphere without using words.

Solution

Heavy use of repeated imagery and bold, organic forms create impact without words. The high-contrast color scheme demands attention while the pace of the animation keeps the viewer engaged and slightly on edge.

To see if the visual style of the animation could carry into other mediums, I created a mock poster promoting the concept. In future application, the animation itself is short enough to loop on an electronic billboard — the future of unification between graphic and motion.

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