The Fiercest Critic

"In Your Own Head" is an expressive motion animation piece that illustrates the experience of a creative block at the hands of one's worst critic: themselves.

This feeling of self-judgement is expressed without any type or spoken words in an effort to achieve impact solely through dynamic composition.

Challenge

Storyboard and animate a conceptual motion graphic piece that conveys an atmosphere without using words.

Solution

Heavy use of repeated imagery and bold, organic forms create impact without words. The high-contrast color scheme demands attention while the pace of the animation keeps the viewer engaged and slightly on edge.

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To see if the visual style of the animation could carry into other mediums, I created a mock poster promoting the concept. In future application, the animation itself is short enough to loop on an electronic billboard — the future of unification between graphic and motion.

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