Like a knight serves a king...

...these herbs are grown to complement your dish.

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"Herbs of Honor" is a series of five culinary herb planters designed for those interested in growing herbs at home. Each kit features a different Italian-inspired herb personified as a rank of Italian royal knighthood. 

Challenge

Brand a unique consumer product with interactive packaging and an engaging instance of storytelling.

Solution

The comparison between Italian herbs and Italian knights is elevated through illustrations of potted armor. Each herb has a defined personality: Sir Knight Sage, Officer Oregano, Commander Basil, Grand Officer Rosemary, and Grand Cross Coriander.

To open the secure package, the user withdraws the laser-cut wooden sword, which can then be used as a pot planter. Each herb has a uniquely cut sword.