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No one can look down on you.

"3Muses" is a luxury wine line that embodies a powerful attitude delivered through Romantic-inspired caricatures of the archetypical three muses set against Romantic sublime landscapes.

The bottles are held within a canvas to complete the concept of a muse providing inspiration to an artist or audience.

Challenge

Brand a line of luxury alcoholic beverages that provide a unique perspective for the category.

Solution

The strength of this communication rests in the copywriting, which comes across as bold and straightforward as the surrealist landscapes and solid colors. The bottles had to appear striking to passersby as a priority, hence the unique point of purchase display.

The characters and settings were digitally illustrated/collaged and unified through impactful copywriting, which lends each muse its own personality. Each muse also has its own custom-painted frame.